You may have heard the term “Microblading, “Permanent Makeup” or “PMU” in the media, online or on Instagram. But what exactly is it and what are the benefits to a PMU procedure? Keep reading to discover the wonderful world of permanent makeup…
First things first. What the heck even is ‘permanent makeup’? Well...it’s a form of cosmetic tattooing which produces long-lasting enhancements resembling everyday makeup such as eyebrows, eyeliner or lipstick. The technique can also be used to replicate realistic-looking eyebrows for those who have lost their real hair due to over-plucking, disease or genetic disturbance, such as alopecia or chemotherapy. Permanent makeup is also known as micropigmentation, cosmetic tattooing, or dermapigmentation and is typically achieved using a machine or manual hand tool to create permanent cosmetic definition to the eyebrows, eyes, lips, and body.
Ok, but what about the other terms we see used on social media like microblading or ombré shading, you ask?
‘Microblading’ is a specific technique of cosmetic tattooing performed on the eyebrows. Like earlier methods of permanent makeup, it is done by manually depositing pigment into the second layer of the skin (dermis). But what makes it truly unique is the hand tool used. The unique formation of needles (slanted, from shortest to longest) allows the artist to create the look of real eyebrow hairs by tattooing very fine hair-like strokes in the skin. ‘Shading’ is a technique done using a special tool that adds color definition to the brows, creating a shadow effect that mimics real-life fullness. ‘Blade and Shade’ is a technique where the artist uses both microblading and shading to achieve a harmonized, natural appearance, as the shadow and strokes blend together to create dimension with hair strokes and definition in tandem. Now that you understand the PMU jargon, you might be wondering why anyone would have a procedure like this. Well, my friends, I have a question for you:
Have you ever wondered what it would be like to wake up with makeup? Not the cosmetic kind (we have all woken up after a crazy night out on the town with panda-eyes and a face imprinted onto our pillow) but the kind that never goes away, transfers onto your clothes or rubs off? The kind that will look picture-perfect from the moment you wake up regardless of how much sleep you had (or didn’t have!). With permanent makeup, perfection becomes possible. Permanent makeup is sleep-proof, sweat-proof, water-proof, allergy-proof, life-proof. You can go to the gym, beach, dive into a pool, cry your eyes out watching A Star is Born and your face will still look like a million bucks. Really, truly!!
There is no risk of accidentally rubbing away half of your eyebrow onto your boyfriend’s white t-shirt, or rushing your makeup in the morning and arriving at work with eyebrows that don’t even look like cousins let alone twins! You will never again spend hours in Sephora trying and failing to find the right shade of eyebrow pencil for your hair-colour and skin tone. With permanent makeup, you will wake up every day with perfectly symmetrical, full, natural-looking eyebrows.
Permanent makeup is the answer to your prayers, the magical dream-ending to your eyebrow nightmares, and the perfect solution for savvy, on-the-go women. If you’ve been waiting for a sign - here it is. Book your consultation with us today at Tina Davies Studio. You deserve to feel confident and beautiful every day.
We can’t wait to meet you!